making immigration feel approachable
the goal was to create a polished, conversion-focused landing page for a startup offering ai-based immigration consulting. the product helps students and skilled workers navigate the visa process, find universities or jobs, and plan their move to germany. the page needed to communicate trust, clarity, and a sense of ease -- making a complex process feel approachable. it had to work as both a marketing tool and a waitlist funnel for early users.
scroll-driven storytelling in webflow
the site was built entirely in webflow, focusing on clean visual hierarchy and scroll-driven storytelling. the hero section uses floating speech bubble elements to immediately show the types of questions users might have. below that, feature cards, partner logos, product mockups, and an faq section build credibility and explain the product. the design prioritizes whitespace and readability, with a warm yellow accent palette that feels approachable without being unprofessional.